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A Beginner’s Guide to Using Google Ads (Previously Google Adwords) Part II

In The Previous Part we have already seen the benefits of google adwords and how it works

If you have missed it you may chweck it out using this link- A Beginner’s Guide to Using Google Ads (Previously Google Adwords) Part I


In this Blog we are going to see how we can easily setup google adwords and boom our business so lets get started....

Step 1: Go to Keyword Planner

Head to the Google Keyword Planner website and click on Go to Keyword Planner in the center.



Step 2: Set up your account




Make sure you’re signed into your Google account. Once you do, click on New Google Ads Account in the middle of the page.

On the next page, confirm your business information is accurate by choosing your country, time zone, and currency. Once all looks good, click Submit.



When you do, you’ll be sent to a congrats page. Click on Explore Your Campaign.



Step 3: Go to Google Keyword Planner

You’ll then arrive to your Google Ads campaign dashboard. Click on Tools & Settings in the top menu. Then click on Keyword Planner.




You’ll then be sent to the Google Keyword Planner. To find new keywords to target, use their Discover new keywords tool. This tool allows you to search for relevant keywords and generate a list of ideas for new keywords you could target.



Let’s look at an example: Imagine you’re running a running shoe store. You might want to target keywords around running shoes and race training. Your keywords might look something like this:



When you click Get Results it’ll furnish you with your list of keywords and show you the following information about them:

  • Average monthly searchers

  • Competition

  • Ad impression share

  • Top of page bid (low range)

  • Top of page bid (high range)

It’ll also show you a list of suggested keyword ideas too.




There you have it. That’s how you can get started using Google Keyword Planner.

How to advertise on Google (Easy method)

There are multiple ways to advertise on Google.

If this is your first time advertising, you’re going to get a very hand-holdy process that’ll help you easily set up your Google ad. If this isn’t your first rodeo and you already have a Google Ad account, skip this section and move onto the next one.

If not, keep reading!

In order to advertise on Google, you must first have a Google account for your brand or business.

If you don’t have one yet, that’s okay! Follow this link for instructions on how to create one.

Once you have your account up and running, you’re ready to advertise on Google.

Step 1: Define a winning goal

First, head to the Google Ads homepage. From there, click on the Start Now button in the middle of the page or the top right hand corner.



If you’re sent to your dashboard, click on + New Campaign.

You’ll then need to choose your campaign goal. Choosing this goal will let Google know the type of audience you’ll want to target, as well as how they’ll get your bid money.



There are a variety of goals you can choose. Once you do, it’ll help furnish the right type of ad for you.

Tip: A solid, well-defined goal can mean the difference between creating a lead generating machine with your Google Ads campaign, and seeing your time and money wasted.

And to set good goals, you need to learn how to set SMART objectives.

SMART goals help your business to build systems to achieve your Google Ads objectives.


Step 2: Choose your business name and keywords

Once you’ve chosen your goals, click Next. On the next page, you’ll need to provide a business name.



Click Next once you add your business name. You’ll now be able to add a URL to where users will go after they click on your ad.



On the next page, you can choose the keyword themes that match your ad and brand. Remember the work you did with Google Keyword Planner? This is where it might come in handy.




After you’ve chosen your keywords click Next.

Step 3: Choose your target audience

On the next page, you’ll be able to choose where you want to target your ad. This can be near a specific address such as a physical storefront or location. Or it can be broader regions, cities, or zip codes.



Choose the region you want to target. Once you do, click Next.

Step 4: Craft a fantastic ad

Now it’s time for the fun part: Crafting the actual ad itself.

In this section, you’ll be able to create the ad’s headline as well as the description. All of it is made even easier with the ad preview box on the right side.

Google also offers helpful tips and sample ads for you to jumpstart your ad writing.



There’s only one thing you need to know about writing great ad copy: Know your audience.

That’s it. There’s no big secret or trick to writing captivating copy. Once you know your target market and exactly what their pain points are, you’ll be able to create content that’ll send them click on your ad faster than you can say, “Don Draper.”

Step 5: Set up your billing

This part is straightforward. Enter in all of your billing information as well as any promotional codes you might have for a discount.



Then click on Submit.

Congratulations! You just created your first Google Ad!

Don’t celebrate just yet. You still need to learn how to track your Google Ad with Google Analytics.

How to advertise on Google (Advanced method)

Here is the more hands on approach to creating a Google Ad.

Note: This method assumes you’ve already entered your payment information into Google Ad. If you haven’t done that yet, go to your Google Ads dashboard, then click on Tools & Settings.

Under Billing click on Settings. There you’ll be able to set up your payment info.

Step 1: Define your goals

First, head to the Google Ads homepage. From there, click on the Start Now button in the middle of the page or the top right hand corner.



If you’re sent to your dashboard, click on + New Campaign.

You’ll then need to choose your campaign goal. Choosing this goal will let Google know the type of audience you’ll want to target, as well as how they’ll get your bid money.



With your goal chosen, a window appears where you select your campaign type. The options are:

  • Search

  • Display

  • Shopping

  • Video

  • Smart

  • Discovery



From here, the directions are going to change depending on what type of campaign you choose. The broad steps remain the same though.

Choose your campaign type, enter in the specific information Google requests for that type, then click on Continue.

Step 2: Choose your targeting and budget

For this example, we’ll be going with a Search campaign to generate leads.


Here you can choose the networks you want your ad to appear.



And you can choose the specific location, languages, and audiences your ad will appear to.



It’s natural to think that the bigger your radius, the more business you get — but that might not be the case. In fact, the more clear and defined about who you’re targeting, the more leads and conversions you’ll be able to make.

It’s paradoxical, but the smaller of a net you cast, the more fish you’ll catch.

It also makes sense to target a smaller area if your business is based primarily in one city. Like if you offer physical products or retail in Maharastra, you probably wouldn’t want to include Mumbai in your target.


Enter the budget you want, as well as the type of bidding you want to target.

In the last section, you’ll be able to include Ad extensions. These are additional pieces of copy you can add onto your ad to make it even better.



When you’re done with this page, click on Save and Continue.

Step 3: Set up the ad group

An ad group is a group of ads you might have that share the same themes and target. For example, you might have multiple ads targeting running shoes and race training. You might want to create an ad group for “running” in that case.



Add your keywords or enter in your website URL and Google will furnish them for you. Once you add the keywords you want for this ad group, click on Save and Continue at the bottom.

Step 4: Craft your ad

Now it’s time to actually create the ad.

In this section, you’ll be able to create the ad’s headline as well as the description. All of it is made even easier with the ad preview box on the right side. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad.




Once you’ve created your ad, click Done and Create Next Ad if you want to add another ad to your ad group. Otherwise, click on Done.

Step 5: Review and publish

In this next page, review your ad campaign. Make sure that any and all issues are addressed. Once everything looks good, click Publish. Voila! You just created a Google Ad campaign!

How to track your Google Ad with Google Analytics

There’s a quote from Adam Savage of Mythbusters that fits here:

The only difference between screwing around and science is writing it down.

The same applies for marketing. If you’re not tracking and analyzing your Google Ad campaign, then you’re going to gain very little from it.

By analyzing your data, you’re going to learn the tweaks you need to make to your future campaigns to make them more successful.

To do so, you’re going to want to link your Google Ads with Google Analytics.


Once you do that, follow these steps from Google to link the two services:

  1. Go to your Google Ads account.

  2. Click the Tools menu.

  3. Click Linked accounts under Setup.

  4. Click Details under Google Analytics.

  5. You can now view the Google Analytics websites you can access. Click Set up link on the website you want to link to Google Ads.

  6. From here, you’ll be able to link the Google Analytics view of your website.

  7. Click Save.

You’ll now be able to view vital metrics such as costs and click data of your Google Ad on Analytics. This is vitally important for determining future campaign adjustments and measuring the success of your current campaigns.

From here, you’re going to want to set up tags to track conversions you gain from your ad. To learn all about that, check out our article on setting up event tracking for more.

Tips for running Google ad campaigns

Want to run a really stellar Google ad campaign? Follow our tips below to help.

Optimize your landing page

Your landing page is where users go after they click on your ad. As such, it’s one of the most crucial parts of your prospective customer’s experience.

You want the landing pages to have a clear and inviting call to action, while keeping the entire page scannable. That means no large blocks of text and an obvious goal.

Do you want visitors to sign up for your newsletter? Make sure the sign up box is front and center.

Want more sales? Include a few testimonials and plenty of links to purchase your products/services.

Nail the headline

Your headline is arguably the most important part of your Google ad.

After all, it’s the first thing prospective customers see. And it has to stand out amongst the other results on the first page of Google.

As such, you need to make sure you nail the headline.

There are a few great ways to make inviting headlines. Our biggest suggestion: Avoid clickbait. Not only will it frustrate your readers but it also erodes your brand’s reputation.


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